Storyteller, Only.

This long-read on David Attenborough is really fun — I can hear his voice in my head, as many of you can as well. Here’s a recent video of his:

But, it was this note deep into the article that caught my attention:

The only praise Attenborough will accept is for his skill as a storyteller. Robert Attenborough, David’s son and an anthropologist at the University of Cambridge, remembered, as a teenager, “watching him in the raconteur role as a host of a dinner party and admiring the skill with which he would tell a funny story. Sometimes they get slightly improved. That’s something we used to tease him about. Of course he wouldn’t do that, then or now, when making a serious point.”


Sometimes I think that much of my role as a leader in my company is to tell the stories of who we are, where we’ve been, and where we are going. Actually, I know that to be true! I tell stories every day of every week of every month of every year when I’m in “startup mode”. This, as they say, is what I do.

The story changes, though, sometimes radically. Sometimes, the story gets better, but it always should be accurate and true.