Launching a Blog? Easy. Success? Hard.

I love this quote from @dhh (founder of the very popular Basecamp app) which I feel every blogger needs to consider and remember – building your blog (and launching it) is easy but getting it to pay bills is tough.

And making it a “success” is even harder.

You know this already, right? Then why do we continue to struggle daily with our blogs, with content creation, and with planning and execution?

It’s simply because you have not been able to clearly define what “success” looks like for you and your blog.

Do it!

Clearly defining this will inform all of your efforts from that point moving forward and time spent not executing on your movement towards that core metric of success will now illuminate you to the fact that there is a “cost” associated with waste.

In other words, if you’re not blogging toward your core metric and you’re upset that you’re not “doing it” or “making it” then you have given up your right to complain.

It takes hard work, patience, focus, and a touch of luck to succeed. I wish you all of that and more!

Here are some things to think about today:

  • What does success look like for me?
  • Am I wasting time blogging about things that aren’t moving myself toward that core metric?
  • Do I have an attitude of a “marathon” rather than a “sprint” toward the finish line? If not, why?
  • Are you constantly impatient with your progress? Why?

Marinate on that and let me know in the comments.

[This post is part of the Ultimate Guide to Launching a WordPress-Powered Blog series.]

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