Andrew Mason’s 2010 Startup School talk showcases an incredible slide about regarding Meetup.com’s product:
Jump to 12:20 to see it specifically in context to his talk. Here’s the slide:
It really is incredible if you think about it. This is all about embracing constraints and making the product as simple as possible.
If your product isn’t this intuitive, this obvious especially in terms of signups and building traction, then, you’ve probably made it too complex – I bet you can make it more simple.
There should only be one option for a new potential user: Sign up.