Email is not dead – it has been, by far, the most important and effective way of communicating with other bloggers, writers, and people in the online world.
In fact, I’d suggest it might be vastly more important and better than Twitter and Facebook combined, with a cherry on top! Email has become the lifeblood of networking, sharing of insightful tips and stories, and opportunities at guest posts.
Hesitant to agree? Well I’ll share and explain three simple reasons why the email can be your best friend and how to use it wisely and effectively.
If you’re the type who says, “Ah, email is not for me,” then you’re cutting out an avenue that can create incredible and life-changing opportunities!
Getting to Know The Professionals
We live in an era and work in a field where networking is dominant, pervasive, and effective. In fact, it’s a must-have tactic and strategy!
When I first began blogging, I had believed that I was able to become successful and popular all alone by participating in social media, and producing killer content.
Boy oh boy was I wrong.
In order to grow your online business or blog, you need to network with the professionals in your niche(s).
You probably have been commenting their posts, putting in your insight, following them on Twitter, and liking their Facebook page. Sure, that gets your name recognized overtime but that isn’t enough! Try sending them an email.
Ask them questions, thank them for an incredible and insightful post, or simply introduce yourself. Nothing too complex or different than what you would do in real life, face-to-face. You would approach a person, shake their hand firmly, introduce yourself, and engage in conversation. Should it be any different online?
Send them an email, state in your subject what the message is about, and keep the message concise. Professionals get bombarded with hundreds of emails, and they don’t have the time to read a two-page email. Just the sight of a monitor screen filled with letters is unpleasing.
The only way for other bloggers to know who you are is to communicate with them. If you’re afraid they won’t respond, you’re wrong.
They may not get to all your emails, but the very best will respond. It’s not only flattering to see people coming to you for help, but it fulfills a great sense of success to know that your content and information enriched someone’s life.
The Right and Wrong Way to Email
You should not do the following:
- Spam them with emails.
- Write super long messages, when concise emails have a much better chance of being read and responded to.
- Ask them to advertise a product or your website, especially if you do not know them on a very personal and friendly basis.
- Send them guest posts without their consent.
- Beg for help.
- Always ask for advice. Yes, once in a while it’s okay to ask for something, but do not mistake kindness for weakness. They will clarify some points for you, send you articles or tips, but they also expect you to do your own homework.
- Write angry emails. I know it’s strange I have to make this a point, but it does happen. Do not write when angry.
- Be very specific with the subject. Add humor or inside jokes when you know the person.
- Be concise.
- Use paragraphs so it’s easier for the reader’s eyes.
- Say thank you.
- Be direct.
- John responded to one of my emails with an audio file – one of the coolest responses I’ve witnessed, and it was very effective. It’s one thing to read it, but to actually hear someone say the advice is even better.
- Avoid grammatical errors. I personally think grammar errors should be avoided at all times, but once you build a relationship with the person the email structure can be written more loosely and sound conversational – almost like instant messaging.
- Revise your email just like you would do with posts. I can’t tell you how many times I had to follow-up on an email because I forgot to mention something. It’s a small mistake, but if continuously done, it can be quite annoying.
- (Completely Optional) Add a signature. You have your name, and underneath it you can add your website, logo of your business, social media pages, number, etc.
It’s What You Make of It:
Like anything else in this world, the more you use something, the more familiar you become with it. The more you get accustomed and secure with emailing professionals the more success you will have!
It’s a process to grow an online relationship with multiple people; but there is no better time than to start now.
The more you exercise your ability to email and network with people in your niche(s), the more involved you’ll feel in your craft. You start sharing ideas, advice, stories, and possibly guest posts. You start waking up expecting emails from certain people, and those emails can change your whole day.
If you haven’t been taking the opportunities to sign up for newsletters on your favorite blogs, especially those that are free, you’re missing out. Not only do newsletters send valuable information, but many times I’ve seen the author asking you to respond to them. This is an chance for you to introduce yourselves, tell them your struggles, and work together to fix it.
But don’t forget: It’s not enough to just email, make sure to follow-up on them as well!
If a certain piece of advice helped you solve the worst of problems, let the author know. Follow up on the message and tell them about your progress. Not only does this build a relationship: The author can use you as an example in their next post or story they share with their audience.
And of course, thank them again for their time as you know it’s valuable and very limited!
The possibilities are endless. It’s time to seize these opportunities, start breaking out of your comfort zone, and start networking with good old fashioned email.
Paul Jun is the writer on Junhax where he shares insightful tips and stories to help master your writing, blogging, and personal development. You can also follow him on Twitter.