Enriching, Rewarding

Enjoyed this interview between Kara Swisher and Tom Peters, especially this simple idea around why one should build a business:

A business has to give enriching, rewarding lives (to one’s employees) or you shouldn’t do it. – Richard Branson

Give it a full listen here:

Businesses exist for a lot of different reasons, as diverse as the entrepreneurs that start them. But, those that survive (and thrive) continue to exist if they attract and retain amazing folks who receive much more value than just a paycheck.

That’s the type of company that I want to build. His new book, The Excellence Dividend, looks like a good one. You might want to check it out too.

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