I read an incredible article (and many others that reported on the same issue) a few months ago that burned me up to no end and a friend brought the conversation back up again last night as I was talking about Pressgram. I had forgotten about it and I had to write about it.
You see, it’s been a well-documented suspicion that Facebook has been screwing around with people’s accounts and not allowing users (and businesses) to maximize their leverage of their own friends by tweaking how many of those friends actually see your status update or what you share.
In other words, if you have 100 friends (or fans) that follow you that’s great… but you don’t actually get to speak or engage with all 100 because most of them never actually see your update.
Why? Because Facebook is broken on purpose to maximize revenue:
In recent months, some Facebook page owners have noticed that their accounts are driving much less traffic to their websites than they used to. In some cases, Facebook clickthroughs are down by as much as half, despite a huge growth in likes. Even worse, some brands noticed that this drop in traffic coincided with a new Facebook feature called “promoted posts” through which brands can pay cold hard cash to push their content out to more news feeds than they would normally reach—and the brands are not happy about it.
This juxtaposition of events makes it look like Facebook is artificially driving down traffic, then holding the old level of traffic hostage in order to generate some new revenue.
And a little further down:
“Facebook is broken, on purpose, in order to extract more money from users,” wrote Ryan Holiday, a PR strategist, in that post. Holiday thinks that the broken-ness is meant to drive brands to use promoted posts, which were introduced in May. To promote a post, page owners pay a dollar amount (anywhere from five dollars to thousands of dollars) to increase the reach of a post beyond the number of people who might see it organically.
Now, this is an outrage for business users who end up having to pay more marketing dollars to actually reach their intended audience who have already committed their interest to the site, company, brand, and products.
I also bet it’s happening at a personal level as well and I’m sure we’ll all know this in due time and I’m sure that at some point when Instagram gets their “act” together they’ll be doing the same thing for businesses to help create a business model out of their users’ networks.
This is why Pressgram really matters.
Leverage Your Network 100%:
With Pressgram you won’t worry about whether or not you’re maximizing your own network or subscriber or reader base. You have 100 blog readers subscribed to your blog? Not a problem. 100% of those will see your image that you published to your blog.
There’s no “pay wall” here or some “strategic buy” that’s required of you so that you can maximize your own social network. It’s just built right-in to a system that actually gives a shit about their users.
For the small business this means everything. For the artist and creative that needs to build their portfolio of work and get eyes on their talent this is a big deal. For bloggers and online publishers trying to build a platform for themselves so that they can “jump ship” from their 9-to-5 job to go follow their dreams, this is a big fucking deal.
It seem so illogical to screw with your most valuable asset, your users, in this way. I think it’s a terrible way of doing business Facebook, shame on you. Yet another reason why you are my #1 target.
We’re coming for you.