As the old proverb goes:
You can lead a horse to water… but you can’t make them drink.
Business owners can create all kinds of perks and incentives and programs to help their employees become healthier (and stay healthy) but it’s ultimately up to the individual to take advantage of it.
But it’s our job as business leaders to model a healthy lifestyle and oftentimes the leader is the most unhealthy of all. This is especially true in many startups where the focus is on building as much as you can, as fast as you can, and sacrificing pretty much everything in order for those things to occur.
Physical, emotional, psychological, and spiritual health must be a top priority for the leader so that all of the programs and incentives that they bake into the company can actually be used, instead of being cultural lip-service.
Besides, it’s just a waste of money if no one’s actually going to use it.