Projects come and go but names seem to last a lot longer, at least in my book.

via Dilbert

I have, for instance, re-used a number of domain names in my life when the original idea didn’t actually pan out.

What does this mean for the power and importance of names as they relate to projects? Or, does it mean anything?

Honestly, I think the output (i.e the results of the creation(s)) are infinitely more important than the name itself. Does it really matter if one used “eHarmony” or “Match.com” or “Tinder” if the end result was a successful partnership and/or marriage?

Does “getting credit” really matter all that much as well?

I’m spending a lot of time thinking about “names” right now as it relates to some of the new projects that I’ve been putting together. I’m not sure they mean all that much as long as they create value for others.


Also published on Medium.