[This is part of the Developing Great Blog Content Series.]
This is my over-arching strategy as it relates to creating and gaining traffic for my blogs and it has worked every single time:
Create exceptional value at no cost to your readers.
The power of free cannot be underestimated!
As I mentioned in the video above there are a few things that you’ll need to do to make sure that you can capitalize fully on this strategy:
- Your blog must be focused as it relates to your content. Blogging about what you ate for breakfast won’t cut it – it doesn’t provide exceptional value for anyone.
- You must be consistent as it relates to creating these types of blog posts. Don’t deviate.
- Constant evaluation of your work. I think it’s ok to be hyper-critical at times too.
Remember, this assumes that you care about traffic and monetizing that traffic long-term.
Ask yourself constantly:
Is this benefiting me or my readers?
And I think you’ll have your answer.