GaryVee: Document, Don’t Create

@GaryVee is a legend when it comes to speaking honestly and candidly about work, entrepreneurship, and life in general. And for those that first encounter him he can seem a bit overwhelming – that’s because he’s so damn refreshing that it’s hard to respond to it at first.

I’ve been following his daily vlogs since he started a year ago (today) and he even posted his #100 vlog which was classic.

But it’s a post that he penned 3 days ago that really struck me as true and one that resonates deeply with me, especially as I get back into my own attempts at vlogging and it’s an idea that I have supported for quite some time (although, I’ll admit, he’s communicated it better than I have in the past):

If you want people to start listening to you, you have to show up. … But what they don’t realize is that their hunger to make the perfect piece of content is what’s actually crippling them.

Document. Don’t create.

In very simple terms, “documenting” versus “creating” is what The Real World and the Kardashians is to Star Wars and Friends.

…I think it’s much more fruitful to talk about your process than about the actual advice you “think” you should be giving them.

Starting is the most important part and the biggest hurdle that most people are facing.

And that’s that. I’ve clipped out pieces of his larger article above but you can read the entire thing here:

Document, Don’t create: Creating Content that Builds Your Personal Brand

I don’t usually struggle with trying new things but I have been struggling immensely with the daily vlog, which I started and then quit and then, after 11 months of anguish decided to reboot back up.

But having Gary crystalize the idea of simply documenting what’s going on makes my mental cogitations even more simple and more focused – I don’t have to create some spectacular story or come up with some meaningful narrative… instead, I just have to boot up the device, capture some takes, and then hit the publish button.

In fact, it’s why I’ve started to use Twitter video a bit more in the last few days and just doing a few “mini stories” off-the-cuff so I can feel a little better about the longer vlogs that I’m putting together. To be honest, it’s just some real-time practice.

It still feels super-awkward and I imagine it’ll be that way for quite some time. Thankfully, I don’t have any external pressure that’s forcing me to commit and to execute; it’s all internal. I want to challenge myself creatively to do something different and that’s what it feels like.

And I know that a year from now I’ll look back and feel really good about what I’ve been able to put together, even if (and especially if) I don’t have any new viewers or subscribers or whatever else Youtubers calculate and number-crunch… I know that I started and finished.

And maybe in five years I’ll ping Gary and let him know that I did it:

“Okay, I started Gary. Now what?” you ask? Keep doing it for another five years and then come back to me before you ask again.