Taking a look at the Labs feature in Google Webmaster Tools can show you a more than a few things that can help you optimize your blog – this won’t take too much of your time (at least the first few parts) but you’ll want to not skip over them as part of your weekly (or monthly?) review.
The first part is Author Stats with can help you take a look at particular posts and their impact on search. From Google themselves:
Google is piloting the display of author information in search results to help users discover great content. This feature is being rolled out gradually and will be implemented algorithmically, so author information will not always display in search results.
To identify the author of a blog or article, Google checks for a connection between the content page (such as an article), an author page, and a Google Profile. Authorship markup uses the
relattribute (part of the open HTML5 standard) in links to indicate the relationship between a content page and an author page.
The point is that Authorship will become a more influential marker of SEO and traffic generation. This makes sense as it’ll help establish authority more quickly for the source of the post. If you need any more thoughts from the engineers themselves then you can review this 9 minute clip here:
Google Custom Search
The next section is detailing the installation and management of Google Custom Search. I already have a detailed post on how to install and use this on your blog. Review this blog post here for more information.
It is neat to have it directly embedded into Google Webmasters but I’ve opted to have it sit directly on GCS’s dashboard. You can choose either one and be fine. The point, though, is that I really like GCS and I think it’s a powerful tool for using for your own internal blog searching.
Google Site Performance
Google Site Performance is great as it gives you the opportunity to really optimize the speed of your blog which we know already impacts your search engine quality and returns. If you need a refresher then review this post here.
Spending time working through your performance will help you have better results – this is not to be taken lightly!
And sure, there’s always room for improvement but the more time you spend you’ll learn not only more about your blog but you’re learn more of the mechanics of the blog software that will help maximize your use of it.
If you have any questions please let me know!
[This is part of the Bloggers Guide to Google Webmaster Tools.]