Harbinger Customers

This is nothing short of fascinating:

Previous research has shown that there exist “harbinger customers” who systematically purchase new products that fail (and are discontinued by retailers).

First, the findings document the existence of “harbinger zip codes.” If households in these zip codes adopt a new product, this is a signal that the new product will fail.

via SagePub

I love the internet because I get to learn new things every single day! I had no idea that harbinger customers existed; now I do.

The implications for this could be very important for certain types of businesses — perhaps all businesses.

Things to definitely think about.

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