I Used to Care

It’s fascinating how we can fall in and out of love with things (and people… I suppose).

For instance, I’ve been using Feedly as a reading mechanism for quite some time. I was one of the very lucky few who was able to purchase a coveted “Lifetime Subscription” for a mere $99.00:

Only 5,000 were made available

At the time it seemed steep but I knew my own usage patterns would make that investment well-worth the steep transactional cost… and here we are, 5 years later and I still use the darn thing religiously, every single day.

But I digress.

I’ve been monitoring a number of different feeds for years. Decades, actually. One of the categories was WordPress and that’s because, for a time, I was big into that ecosystem and community.

Those feeds yooooo.

I built a few companies and had two of them acquired… one by WPEngine and another by WooThemes, some of the largest players (at the time). I suppose they are still pretty big today, although, I wouldn’t know relative sizing and market share like I used to.

Anyways, I was big into it… and then, I wasn’t.

It was my obsession and then I left that community because… … … … of a number of reasons. I actually starting hating the community something fierce. I don’t think I hate it now, but, I certainly never want to go back; it was bad.

But I kept the feeds around for years. And, I’d skim and scan them daily, typically hitting the “Read All” button if I saw more than 2 or 3 articles.

Tonight, though, I wiped it all away. You see, I used to care… but now I don’t. It just took years for me to finally do what my heart had done years prior.

I hate when that happens.

You know… it really is the end of an era. I loved WordPress, for a time. Now, I don’t. And, that’s okay.

Also published on Medium.