My brother and I are formally, officially, finally business partners, once again, having walked through company formation late last year for a number of the projects that we’ve put together (like this, this, this, this, and this and this… … …). We’re definitely in deep.

Consequently, we needed a few updated photos of ourselves, both individually and as a team. Why? Well, because.

Personally, I think capturing these moments with a professional lens is really important. It technically doesn’t make anything we do more official or anything like that… but, it makes it feel more official and definitely special.

I think for startups this is especially important… to find a brief moment to take a step back, appreciate what you have, and to capture that moment in time. It’s your story. It’s our story. This is what is happening.

Things move so quickly at this early-stage and a few days turn into weeks into months and before long you begin to forget all that you’ve accomplished.

On one hand, this is good as there’s very little utility to spend too much time looking backward and yet, on the other hand, history helps ground the present and gives directional guidance for the future.

This is mostly because although the circumstances may change… the people involved do not. Peter and I are the same as we were when we started… perhaps more aware of the realities of the market and industry and the problems that we’re trying to solve (and a few more gray hairs) but otherwise, we’re still… John and Pete.

Here are a few shots that we captured back in May:

Some are a bit goofy, but, we had a fun. Here are a few of those:

If you’re going to do serious and hard work… you might as well have fun while you’re at it. This means, of course, that you should work with great people, full-stop. People that you trust, that you love, and that you respect, especially as cofounder(s).


Also published on Medium.