Lies, All The Same

None of these were true:

  1. I’m only doing it for my family
  2. My spouse “understands”
  3. All I need is one startup to “hit” and then I can slow down or retire
  4. I’ll make it up by spending “quality time” with my wife/kids

via Four Big Lies Entrepreneurs Tell Themselves… I have encountered these multiple times in my career as a builder… and I still tell myself most of them, often.

I’m not happy about that but my own, personal, “reality distortion field” is quite strong. It’s part of why I can even build my own stuff in the first place.

They aren’t always white lies either… I mean, they are lies, all the same.