Marketing in 4 Steps

This via Seth Godin is too good not to share:

The first step is to invent a thing worth making, a story worth telling, a contribution worth talking about.

The second step is to design and build it in a way that people will actually benefit from and care about.

The third one is the one everyone gets all excited about. This is the step where you tell the story to the right people in the right way.

The last step is so often overlooked: The part where you show up, regularly, consistently and generously, for years and years, to organize and lead and build confidence in the change you seek to make.

The first three steps are easier to do and do not require much work. Well, to be fair, the first one is the easiest while the second and the third do take effort.

But that last one is so crucial – just showing up consistently and generously for years and years and years and years. That is the thing that differentiates you (and I) from everyone else who is, essentially, trying to do the same thing.

You and I get to decide on what that thing is, the “change” that you want to make in the world. That’s the neat thing about all this as you and I are more in control than we could possibly imagine.