Medium’s Time is Running Out

I’ve already said this a handful of times, but, I’m going to say it plainly: Medium is a risk to your long-term publishing needs. In fact,, ultimately, will not last.

This doesn’t mean that it’ll disappear tomorrow… or that it’ll disappear in 10 years… but, it will eventually be replaced and you’ll have to migrate the 10’s… 100’s… 1,000’s of blog posts that you’ve committed to it.

Might as well own your content on your own platform outright, now, instead of later. That’s why I suggest choosing something like WordPress (here’s a post on migration) because it’s completely sustainable. And, you don’t necessarily have to use a self-hosted (paid) solution to start – use and go from there.

I was reminded of this recently because Medium has killed the ability to use custom domains, which, is insane to me considering how many people moved over for that singular service itself! Big organizations (Fortune 500) companies have branded domains for their corporate blogs on

As of November 2017, Medium is no longer offering new custom domains as a feature. Instead, you can create a publication on Medium that will live on a URL.

If you don’t own it you can’t control it, that’s the bottom line.

And then, recently, I discovered that they had suspended not only my huge Medium Publication but also my personal account (nearly 6,000 followers):


The biggest problem…? They never told me that both were effectively turned off! And, the only reason that I even became aware of it in the first place was I was trying to onboard a new hire to my company and share with them the publication!

You can see when they started shutting things off (no views via the dashboard):

Ah… Okay…

And then there’s this:

Okay… would have loved to be notified…

I sent them a note and then apologized for their “mistake”:

But, I could have been completely unaware of this issue for weeks… maybe even months if it wasn’t for a new hire onboarding!

Scary… crazy… but, also unsurprising.

It’s only a matter of time before you’re going to have to control your content from end-to-end and not give that agency and control to a 3rd party. If your content matters, for both you and the business that you serve, you would do well to migrate today, not tomorrow.