Why I Still Use Meta Keywords for My Blog in Terms of SEO

[This is part of the The Blogger’s Essential Guide to Search Engine Optimization Series.]

I’ve been asked this more than a few times and the answer is fairly simple:

Do you use meta keywords?

The answer is yes but it’s not necessarily required. In fact, many people don’t (and there’s good reasons why – read on!). Of course, what’s more important is meta descriptions.

But here’s the thing: Most search engines don’t use them for search engine page results and don’t count them in their rankings as significant signals in their algorithms. In fact, a few years ago Google shared that they don’t actually use them in search engine results:

In a word, no. … Our web search (the well-known search at Google.com that hundreds of millions of people use each day) disregards keyword metatags completely. They simply don’t have any effect in our search ranking at present.

You might breathe a sigh of relief but the reason that I still use them is that there’s still the possibility that they could be used in the future (however unlikely that is, and it’s very unlikely) and it doesn’t hurt anyone to have them in the first place, especially since they are easy to add.

Here is Matt Cutts sharing his thoughts about it candidly and directly:


[tentblogger-youtube jK7IPbnmvVU]

But what about Bing or Yahoo’s search engine? Bing has said explicitly the following:

But there’s no need to ignore the tag. Take advantage of all legitimate opportunities to score keyword credit, even when the payoff is relatively low.

I agree with this and again, as I stated before, there’s no harm in having them just like there’s no harm in having a picture of Iron Man on you Macbook Air even if people tell you that it doesn’t actually make you blog faster and more effectively (but it does, I swear…)!

So what are your thoughts? Do you use meta keywords? What’s your take?

[This is part of the The Blogger’s Essential Guide to Search Engine Optimization Series.]

%d bloggers like this: