A few tips for optimizing mobile landing pages, the most important of which is understanding your goals for the mobile-optimized page.
Another neat thought was to minimize scrolling – this is an interesting idea and something that I think is worth investigating, at least in principle.
Ultimately, the most important thing to remember is that it’s your project and app and every situation is very, very different, especially if you’re not building and/or selling a mobile app.
For me, clearly there’s very little for the user to do if they encounter the landing and marketing page on their mobile device as they can’t download anything really.
It makes me wonder how desktop apps are going to thrive in an ever-increasing mobile world…