Brilliantly Deceptive

I went to the store to get some Mucinex last week and was having difficulty understanding the difference between the two choices above.

Luckily, I had my brother with me who is an RN and who knew how to quickly pick up the differences between the two. He flipped both of them over and, with a bit of surprise, told me that the only difference between the two was the fact that one had yellow dye and the other had red dye.

That was the entire difference:

Unbelievable marketing. Honestly, I was a little pissed as it required more thought and consideration than the activity really warranted. Even more so because I had considered buying both of them just in case I got it wrong (I was purchasing it for my wife and you don’t want to have to go back to the store to get the other one…!).

The products seem to be assisting in similar-yet-distinctly-different issues, one helping with “Severe Congestion Relief” and the other with “Pressure and Pain.” My wife had all three of these symptoms and so I was tempted to get both.

But, thanks to my brother, we discovered that they were the exact same product, just marketed differently and allowing Mucinex to diversify their offering a bit to capture more people’s purchase.

Brilliantly-deceptive. Well played Mucinex, well played…

It did make me think about how apt this maneuver was and how most people wouldn’t have known the difference. I wonder if there’s an application here somewhere in software and technology? I’ll be noodling on this for a bit.

Oh, and I got the red pills.