Did you know that most “genius” and “ground-breaking” ideas are, at their core, based on the ordinary? Did you know that most of the clever ideas that I’ve had are rather implementations on the somewhat mundane?
Once you realize this it forever changes your perspective of entrepreneurship. You don’t have to be fantastical or super-human; you just need to open your eyes a bit wider and listen a little more carefully to the needs that you and your peers have.
This year I’ll be speaking at a number of conferences and my theme will essentially be how one discovers incredible opportunity in the ordinary. I can’t wait to share my experience.