People Over Product

I’ve shared similar sentiments before (like here and here) but the folks over at FourNova asked me a while back and I gave them a few thoughts, top-of-mind:

The reality is that great teams build great products, even when the idea is somewhat mediocre.

Read the entire thing here.


I particularly love the last part:

Choose wisely the people that you invite into your world and make sure that they have the character and attributes that are going to help you not just build a great product and company but also join you for the rough times, be there when you’re down-and-out, and encourage you to get back on your horse.

Building a company is really hard, the hardest thing you will ever do, and making sure you have the right people around you is paramount.

I was listening to a podcast this morning that reminded me and reinforced this principle (and is based on great people as a requirement):

Mediocre strategies executed with excellence is better than than great strategies with mediocre execution.

You can think of many examples that may counter this but in my own experience I’ve discovered that great