Persistence, Determination

I’m in it deep: I’m building another company.

It started out as an accident, as many things like these do, and morphed into something much, much bigger and more exciting than I could have imagined or dreamed.

It’s hard to calculate how much time we’ve been “working” on this project, but, I can tell you that it really all started in the summer of last year. Since then we’ve been doing 20 hour days, 7 days a week.

And I love it. But, I also hate it. Why? Because it’s necessarily hard. But I love that it’s hard too, because, if it wasn’t then the reward wouldn’t be nearly as sweet and satisfying.

I mentioned this lightly in a recent post about NDAs but what my brother and I have isn’t distinctly unique and we haven’t quite created any unique IP (or, at least launched anything public yet… but it’s coming…) or anything like that.

Instead, our real “intellectual property” is more akin to the sheer volume of work and sweat produced. I can say that we are working both harder and smarter than anyone else in our particular, hyper-niche online media and video space.

No one grinds as hard as we do.

But even that won’t be enough, if we quit. And this is what my brother and I talk about all the time, the power of persistence.

As Calvin Coolidge once said:

Nothing in the world can take the place of persistence.

Talent will not; nothing is more common than unsuccessful men with talent. Genius will not; unrewarded genius is almost a proverb. Education will not; the world is full of educated derelicts.

Persistence and determination alone are omnipotent. The slogan Press On! has solved and always will solve the problems of the human race.

This is our chief strategy; this is our “core” practice. This is what we do, day-in and day-out. We have both determined that this particular space is the future and we will persist, we will see it through, together.

We will never be the most talented. We are most certainly not geniuses. And despite our educational histories, none of those past degrees are easily applicable to this new industry that was born just a few years ago.

We will press on and solve both our communities challenges, our customer’s needs, and our own desire to see something born out of nothing.

Together, forward.

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