I’m crushing on this post by Scott Adams, creator of the much-acclaimed cartoon Dilbert, on his thoughts regarding startups and the infamous “pivot.”
Now I’ve talked around this subject once or twice (or in many other ways) but I love how he entertains a clever perspective on how entrepreneurs are really more like psychologists than anything else:
Experience and history give start-ups their ideas on what to test first. But the thing that worked for the last business often doesn’t work for the next because no two situations are identical.
So psychology on the Internet is an endless series of educated guesses and quantitative testing. Every entrepreneur is a behavioral psychologist with the tools to pull it off.
In this environment, quality is less important than speed. So the most prized technical people are the ones who can work quickly and produce one buggy prototype after another.
I’m a huge fan of just shipping the darn product and seeing what happens, knowing full-well that you’ll encounter the resistance.
Perhaps, over the last few years, I’ve learned to ship better but I have to remind myself that every single scenario is wildly different and true repeatable models are really hard to come by.
The pivot is less about the change in strategy, less about the change in product or product direction and more about the individual and/or organization’s decision to not give up. Most people will break while very few will continue to move fearlessly forward.