Pressgram For Real Estate

real-estate

My name is Matt Quanstrom, and I am a real estate agent in the Walnut Creek, CA area. That is 20 minutes east of San Francisco. Currently I blog about real estate at SteveQuanstromGroup.com and my thoughts on marketing at MattQ.com (both of which have Pressgram set up). The Pressgram feeds can be found here for Steve Q Group, and here for MattQ.com.

I manage the online presence and marketing for my real estate team, and Pressgram is very beneficial for us. Any real estate professional would benefit from incorporating the app into their strategy. The industry is currently hyped on Instagram right now, but as we all know that doesn’t lead traffic to our blogs. That is huge for real estate agents because we want visitors using our sites to search properties and learn about their local market. Plus content ownership is an issue with networks like Instagram and Facebook.

We are loving the increase in blog traffic and being able to post more engaging social updates. I hope to see the app gain more traction with real estate agents soon!

Our Set Up

Our blog is on WordPress, so we use the app with the wordpress plugin to make sure our photos are posted the way we want. The plugin let’s us keep the photos out of our main blog stream, which is very convenient. Then we set up a “Q Photo Stream,” navigation item to guide people to all of our Pressgram photos.

Our Process

Being in real estate, there are constantly opportunities to take and share photos. In addition to showing home-buying clients homes, we tour new listings every week. So I am frequently taking photos of great features that homes have to offer and blogging them.

We are constantly out in the community as well. Walnut Creek has a beautiful downtown area, as well as a lot of beautiful rural settings. There is no end to what we can snap and share!

With Pressgram we also have more opportunities to blog content about our listings. Clients have given us very positive feedback to our marketing strategy, and that includes what we’ve done with Pressgram. They are appreciative that we are doing something that markets their home, and drives more people back to details about their property. I am very excited to try out more ideas I have for marketing listings with Pressgram.

I like to snap a photo, and get it shared as soon as I can. A lot of times I will use Snapseed to make some adjustments first. But now with version 2.0 and the year-long premium pack, I have all the tools I need in one app.

With version 2.0 supporting multiple accounts of various platforms, social sharing is now more streamlined. It is quicker and easier to get the photo shared on social with links driving visitors back to our blog. One of the big benefits of doing this in the real estate field, is that we are blogging more often with local keywords. Google is seeing consistent local, shareable content on a regular basis from us.

After the photo is posted and shared, I will later revisit the post in wordpress. I might add more content, a call-to-action, or a link to more details if it is a photo of a property. I will then schedule another round or two of sharing the post on social media (I love using Buffer for this). I will also “pin” the photo of the blog post with the link on Pinterest. Real estate is a visual field, so thank you Pressgram for helping us generate so much visual content!

Wrap Up

I believe every real estate professional that takes their online presence seriously will benefit from using Pressgram. It can be a challenge to create compelling content on a real estate blog. Market updates and mortgage rates aren’t too exciting…

Pressgram can help real estate agents be social on social media. Visual content is much more compelling and engaging than advertising an open house. Like I mentioned above, sharing photos with a link back to your blog is extremely beneficial!

There are other real estate related professions that can benefit from Pressgram. Stagers, flip or remodel contractors, or even landscapers can use the app in their online strategy.

I am looking forward to continue developing how I utilize Pressgram in my business. Is there anyone else taking advantage of this app in a similar way? I would love to know about it!

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