Instead of relying on Hollywood-like budgets and rock-star talent to produce a handful of blockbuster games annually, Roblox outsources game development to its own players. Those players, mainly teens and preteens, in turn produce their own hits and earn a 70% share of the revenue their works generate.
“We’re kind of like YouTube except our content is games, and our content allows everyone to play together,” Mr. Baszucki said in 2018 during a talk at his alma mater, Stanford University. The 58-year-old himself is a frequent presence on Roblox, using the name “Builderman.”
A low-fi game company going IPO is so fucking cool.
Up, up, and away…