The Story of the Saddest Sidebar Ever

[tentblogger-vimeo 17344771]

[This is a part of the “Getting Started with Blog Advertising” blog series.]

The story of the “Saddest Sidebar Ever” is the preamble to a new series that will cover some of the following topics:

  • How to start advertising (direct sales) on your blog.
  • How to choose the right sizes of advertisements for your sidebar, header, etc.
  • How to price your advertisements strategically.
  • How many advertisements you should have on your blog (and on which parts).
  • How to pick the right partners and sponsors when you first start advertising.
  • And more…

The goal is so that you don’t become “that” blog that has the nasty looking sidebar that is riddled with un-purchased ad spots that make it look lonely, sad, and just plain pathetic.

Those ads look so sad and lonely...

Instead, you’ll become the blog that is vibrant with contextual and strategic advertisements that are providing value for your readers without overwhelming them while putting a few dollars in your pocket at the same time.

I’m looking forward to it!

Lesson #1 – Limit the Amount of Ads!

As I had mentioned in my video, the first rule is to be exceptionally careful, wise, and judicious when it comes to offering advertising space on your blog. Opt to not have as many advertisements as you possibly can and limit them.

So many... and none of them sold... Sad!

The challenge, as I mentioned, is that it’s too easy to add advertising slots on your blog; sometimes I wish it were harder! But within moments you can add hundreds of ad spots everywhere and make your blog look so very sad very quickly.

You may want to review this post here in which I share specifically about “When You Should Start Advertising” to get some groundwork laid for this upcoming series.

Finally, please let me know your thoughts and any specific topics you’d like me to cover. This blog series will be very much like the “Making Money Blogging” series that was so successful!

Someone needs some SERIOUS help with pricing...

Cool? Let’s hear it in the comments!

[This is a part of the “Getting Started with Blog Advertising” blog series.]