I was asked just the other day what the shortest email I’ve sent out to a potential sponsor or advertiser for a blog was. To be sure, there is no silver bullet message but I told him that one should always stay simple, to the point, and honest. His question was most likely related to these blog posts here and here.
Businesses are busy. The people who run them are busy. They need to know the bottom-line impact of a potential partnership with a blog very quickly – just give them the facts, no extraneous details are necessary.
Just get down to business, capisce? Here’s an example super-short email I’ve sent out to someone in the past:
We share crazy-similar interest in WordPress and small business – your post here resounded with me and I responded with a blog post here (you may have already seen the pingback).
Would you be open to a conversation regarding sponsorship, collaboration, and working together at all? No pressure! Have a great one!
You’ll notice a few things:
- I started with common ground. We both are interested in small business and WordPress.
- I referenced something about them which shows I’m not a spammer or someone completely random.
- I already provided value for this person/company by blogging about them. Rapport and general good will is already established.
- I created an open-ended and casual ask. I was explicit with mentioning that there was “no pressure” from my end.
Done and done. Blogs of all shapes, sizes, and traffic can be successfully monetized with some effort. It’s worth noting that overtime you get better at this type of stuff as your savvy business and negotiating skills increase. You’re also a much better blogger as well as you practice hitting that “Publish” button.
For example, I recently started editing a new blog that my team launched in December of last year and in less than 6 months we were able to turn on direct advertising channels (only) – we sold out in the first few days grossing nearly $3,000. We turned a truly nascent property into a profitable one relatively quickly.
Don’t be fooled though – my team is in the business of online publishing and I’ve been doing this for more than a decade. I would hope that I know a thing or two about building a half-way decent blog from scratch. And, of course, luck is always a heavy player in online fortune building.