Social Media: Don’t Hold Back


It’s now been a week (and some change) since I’ve come back to Twitter after a long break and so far the damage has been minimal. In fact, I am generally pleased with my decision.

What is fascinating is that my usage has fundamentally changed from when I was “deep” into it. For starters, I’m not thinking constantly about it and sometimes I simply “forget” to tweet.

I don’t have any internal metrics or particular times per day I’m trying to hit, which I think is healthy, but it’s interesting to observe my more laid-back attitude to engaging with the medium.

I suppose, in general, Twitter just isn’t as important as what’s going on in front of me and I have removed the drive/motivation/frustration/pressure to tweet everything. Again, I think that’s a good thing.

But what about personal branding and making sure that I’m growing a decent following (as all the social media gurus shout)? I am essentially rethinking social media’s importance in doing such things. Perhaps, at the very least, I’m re-prioritizing and refactoring it to a place lower on the rung.

At the end of the day it’s not about how everyone else uses it but how I use it. I think I’m still trying to reconfigure how I do this thing called Twitter.