Love this via Paul Graham:
Here’s a simple trick for getting more people to read what you write: write in spoken language.
I also like this sentiment, a lot as well:
Informal language is the athletic clothing of ideas.
One of the compliments and encouragements that I’ve received over the many, many years of blogging is that there isn’t much of a gap between how I sound digitally (through blogging and other online media) and the way I sound in public.
The first time I received this compliment I wasn’t sure how to take it and I even thought that it was a back-handed a bit. But it wasn’t until much later that I realized that it was a really good thing.
I write casually and oftentimes informally with a ton of spelling and grammatical errors mixed in, which is exactly how I talk with people away from the keyboard. This fluency or consistency is helpful, especially for me, since I don’t have to do much context switching (if any, at all).
But more importantly, I’ve learned just as Graham has stated, that you really don’t need “You don’t need complex sentences to express complex ideas.” You just need to speak plainly and accessibly. You speak human.
I think about how you’d talk with a friend, over coffee, in a cozy and comfortable spot that you both enjoy. That’s the type of “speak” or “talk” that I like to employ the most. Heck, it might be the only one I know how to do.