Fully Exploit Strengths, Not Weaknesses, for Your Blog Content

[This is part of the Developing Great Blog Content Series.]

I’ve had a crazy-busy few weeks (and few months actually) as I added a number of responsibilities (like public speaking) that definitely fell outside of my core competency and strengths – for me, this couldn’t have been more emotionally and physically draining (but very rewarding nonetheless!).

When we work outside our core strengths we have to do it really wisely, choosing only a few things that will help us stretch as people and as professionals – for me public speaking is one of those and I’ve only got a few in me every single calendar year.

The reason for this is simple: It’s just exhausting! Emotionally it eats up more than just the time it takes to stand up in front of people and deliver a keynote presentation and talk – it takes me literally months to prepare and I lose a bit of sleep here and there and everything gets impacted.

For that reason alone it’s simply not practical to work in your weaknesses continually. Here’s one of my favorite leaders, Andy Stanley, talking about focusing on strengths vs weaknesses:

Makes sense, right? I try to continually leverage this truth in nearly everything that I do and I believe what he says is true:

Your fully exploited strengths were of far greater value than my marginally improved weaknesses.

The neat thing is that I believe this applies to our blogging efforts as well. You see, we should only focus on the content that are exploiting your strengths as a person and not on the things that you are naturally weak in, right?

To me it seems obvious now but for the longest time it wasn’t and I was kicking myself in the rear trying to “shore up” my weaknesses to make myself look better than I actually was or to prove something to someone about something I wasn’t and just burning countless cycles for nothing!

Your blog’s growth is dependent on your ability (and intentionality) of focusing on your core strengths as a person in the context of being a blogger and writer – there is no other sustainable or worthwhile model!

Is it time for you to stop blogging about things that really are not of your core interest and strength? Are you wasting time blogging about stuff that you shouldn’t be?

Think about that for a moment and let me know your thoughts! Perhaps it’s time to stop wasting your time, seriously.

[This is part of the Developing Great Blog Content Series. Image via Creative Commons, catalyst.]

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