Hi, I Have a Newsletter and It Is Called: “trying to win the internet”

I did something that I’ve been meaning to do for a long time yesterday and the relief that I feel is as much as I expected it to be. Strange how that works…

I share a few thoughts near the end of yesterday’s vlog about this, which, you can skip to minute 6:00 (although the first part is pretty darn important, if you ask me…):

The short story is this: I’m a builder, a creator of things. Most if not all of these things are experiments and I love sharing my experiments with others, with you.

I can’t tell you why but I think there’s something in all of us that just really loves sharing our work, our creations, with others that might find value in them, that may mutually enjoy their existence.

To be honest, I immediately think of children who constantly tell everyone within shouting distance to “look” and “see” what they are doing. I can literally hear my own kids in my head saying (or yelling):

Appa, look at this!

I’m not sure I’ve grown too far from that desire either. Maybe you too…

Consequently, as I’ve been building the stuff that I build I like to bring you fine folks along for the journey and typically I’ve put together small email newsletters to keep you in the know.

Some of these newsletters have small audiences, less than a hundred. Some of them have thousands. Keeping up with them all has been difficult, time-consuming, and fiscally expensive.

But it dawned on me a few years ago that the only constant to all of my projects is simply me, the creator. Especially for the smaller (but even the larger too) projects, there just isn’t a point to having 20 of these newsletters when one will do.

A personal newsletter. Love for you to subscribe.

So, I finally consolidated all of the newsletters into one MASTER newsletter that I’m calling “trying to win the internet“. I sent the first one out sometime yesterday afternoon, which you can read here if you’d like.

If you want a quick gist, here it is (which isn’t entirely helpful or clear about what you’ll end up reading, but, it is what it is… … … and yes, I talked in the 3rd person…):

This semi-regular newsletter from John Saddington is about a few things, like startups, entrepreneurship, indie software development, other such “professional” things.

But it’s also about life, family, being an available father and a fully engaged husband.

It’s about the challenge of trying to build things on the internet while providing resources for those that he loves the most. It’s about creating value and having as much fun as humanly possible.

I imagine you’re trying to do the same thing.

The most important metric(s) for me are these: I want to continue to share what I’m doing but, at the exact same time, encourage and challenge you to live more fully.

And I hope the “voice” of the newsletter is one of a distant-yet-familiar friend, someone you’d gladly sit down and have coffee with; someone you’d be glad to bump into randomly at your favorite haunt. If you feel like that then I consider that a true win.

I won’t lie – I was anxious about the reception and was nervous that folks might completely flame me for the consolidation effort but I’ve had exactly none of that happen.

In fact, people (so far) have done either 1 of 2 things: Either they have silently unsubscribed  or they have publicly / privately shared their thanks (and even congratulations).

1,000+ of you have opened it (so far). 62 unsubs. Ooph. A few need updated emails…

This is now my opportunity to publicly remind you, oh internet, that there are good and positive people out there; it’s just more difficult to see that and to encounter them easily. You see, the internet, in general, more naturally rewards more favorably the negative folks. It’s their native playground.

But there are good eggs out there and I’m glad to call them my friends. I’m glad that, for whatever reason, they’ve joined me in my own adventure as I try to figure things out.

And, for what it’s worth, I suggest and humbly encourage you to do the same. There’s nothing arrogant about sharing your art – sure, you made it for yourself but you also made it for others; you just don’t know that yet or have forgotten that dynamic entirely.

All good; folks are waiting for your creations. They are waiting to hear you say: “Look, look what I made!

Thank you for being part of my journey – it means the world to me.

[Oh, and if you were wondering… My wife is the one who came up with the phrase “trying to win the internet” as she believes that this is, essentially, what I’ve been doing with my career. Of course, it’s a bit tongue-in-cheek, but, I love video games and this immediately resonated with me. So, this is her fault.]


Also published on Medium.