Then Do Your Best

W Edwards Denning once said:

It is not enough to do your best; you must know what to do, and then do your best.

I couldn’t agree more.

In fact, I think much of my life has been working incredibly hard at the wrong things. It’s not that my time was utterly wasted, but, in retrospect I can say quite clearly that I could have been spending my time more wisely and well if I had just given it a bit more thought.

One could argue that it’s relatively impossible to know what to do as it pertains to one’s creative career pathing or vocational direction and in many ways they’d be right.

But, I have made so many poor career decisions based on really stupid decisions that I know I could have done much, much better.

These days I endeavor to do a much better job at deciding what I need to do and then working my ass off. The return on investment and relative satisfaction is without equal.

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