Steve Jobs: Be a Thinker-Doer as a Blogger

There’s been a video that’s been passed around recently around the interwebs that shows a “lost” interview with Steve Jobs earlier in his career between the time of being dismissed from Apple and being a few years into NeXT, his literal next adventure. It’s been difficult to find because the original company behind the interview has been pulling it down left and right due to copyright infringement but if you Google hard enough you should be able to find a copy.

I suggest you do and if you can sit through the 50 minutes it’s well worth the time. In it he shares some really candid thoughts about business, entrepreneurship, product development, and leadership – it was a great display also of his style of interviewing which was very candid but often-times not as polished (at least the first shot).

There was one part that was particularly powerful for us as bloggers that I wanted to share here with you – it’s the idea of being an effective “thinker and doer.” As a digital publisher and writer you desperately need a combination of both; unfortunately most people are in short supply of one or the other.

Steve hits the nail on the head when he shares these thoughts:

My observation is that the doers are the major thinkers. The people that really create the things that change the industry are both the thinker-doer in the same person.

Leonardo was the artist but he also mixed his own paints, he also was a fairly good chemist, knew about pigments, knew about human anatomy. Combining all of those skills together, the art and the science, the thinking and the doing, resulted in the exceptional result.

And there is no difference in our industry – the people that have really made the contributions have been the thinkers and the doers.

Usually when you dig a little deeper, you find that the people that really did it were also the people that worked through the hard intellectual problems as well.

It’s both a balance and a tension – you’re already an entrepreneur by being a digital publisher (blogger) and yet at the same time we all can be paralyzed by very “uncreative” moments where we’re not completely sure what we’re doing with our blog(s) or what we’ll even write about that day!

But be encouraged: You are already a thinker and a doer and your goal is to persevere, not give up, and keep going. It’s also your craft – so keep advancing at your craft, getting better at it every single day. Yours is an effort that may never necessarily become easier but it will mature.

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