Using Images To Tell The Story Of Your Brand


This is a Guest Post by Garrett Moon, partner of Todaymade.

My business is all about creating and sharing content. Consequently, I’m a part of a team that has made an editorial calendar for WordPress publishers, and we are publishers ourselves. This is why we have been longtime supporters of Pressgram and the Pressgram community. We believe what you believe about the importance of owning your own content, and even more importantly, sharing it with the world.

We also believe in the power of the image as a way to share the story of our brand.

One of the things that often goes unnoticed with an app like Pressgram is how brands (business or personal) can use them to tell their own story. We don’t often think of a brand as having a story, but they do. In fact, we don’t have to look very far for an example of this.

Pressgram is a great great example of a brand built on a story.

The Pressgram story is in plain sight, easy to understand, and exciting to follow.

The Pressgram story is in plain sight, easy to understand, and exciting to follow.

The Power Of Photos

An example of how photos have enhanced our brand can be seen on our company website, which used to be pretty basic.

We had a lot of great copy and samples of our work as an interactive agency, but we were missing something. As we’ve grown and developed our brand, we’ve learned the importance of including photos as a part of our site.

For the last three years, we’ve invested in regular photo shoots that simply observe and document our work. The results have been incredible, and have completely transformed the visual side of our company.

Our new website features theses photos front and center. It tells the story of our brand better than our words ever could.

Day To Day Storytelling

More recently, tools like Pressgram have allowed us to share our brand in other ways on a day-to-day basis.

Off and on throughout our development process, we shared photos with our audience. Some were of us, others were snapshots of wireframes and internal exercises we were performing, and even more were simple shots of the launch countdown poster we have hanging in our work area. The specific content wasn’t as important as the story we were sharing.

The reality is that people connect with people, not companies. Big brands like Apple and Android are good examples of this. Each brand has a story that uniquely represents its founders.

The iPhone epitomizes the core values and beliefs of Steve Jobs. Those of us who connect with his belief system can identify with his brand because of that connection. The same goes for Google’s Android OS which is a direct result of the beliefs that founders Larry Page and Sergey Brin share.

If you identity with Android, chances are that you also identify with them. The point is that people connect to the human elements of your product. The question for today is, how can you use photos to share that story?

A few sample images from our story. What's yours?

A few sample images from our story. What’s yours?

Pressgram holds tremendous value as a tool for telling the visual story of your brand. Having an app that is fast, functional, and always at your fingertips is a powerful thing. Pressgram’s “own your own content” model, plus the ability to publish direct to WordPress, make it the perfect tool for business.

The only thing holding us back is the habit of putting it to work. Sharing your story doesn’t have to be complicated. Here are a few ideas that you can use right away:

  1. Share photos of your team brainstorming or working.
  2. Post in-progress photos of your product.
  3. Go behind the scenes, and show us your surroundings. Where do you work?
  4. What is your team doing right now? Heads down? Headphones on? There’s no harm in sharing that portion of the story.
  5. Give us a virtual tool of your neighborhood. Your audience will love seeing the human side of your brand.
My Pressgram. My story.

My Pressgram. My story.

In all honesty, I think that even my brand has a lot to learn about how we can fully utilize images to tell our story.

Our uses of photos are really at the bare minimum, but you don’t have to make the same mistake.

Images are powerful, and they can tell your story in a unique way.

How can you use them to impact your brand? How can they tell your story?

Garrett Moon is a founder and designer at Todaymade, makers of CoSchedule, a content marketing editorial calendar for WordPress.

He believes in owning your own content. Follow him on twitter.