Like many bloggers I’m fascinated by traffic patterns and understanding user / reading behavior. If I were to be even more strategic I would actually do something with a lot of this data but I actually don’t care much about it at this point in time.
In fact, I don’t care at all, to be honest. If a particular blog post gets a lot of views then I’m happy and if it gets barely anything then I’m equally happy. Why? Because I write first and foremost for myself.
But, for those that are interested, here are the Top 10 Most Viewed Posts of 2016. And, if it makes sense, I’ll provide a bit of context and perhaps explanation with some of these. All of these stats are provided via Jetpack.
Most Viewed Posts in 2016:
Holy shit, did this post bring in the pageviews. I mean, it brought in hundreds of thousands of visitors, mostly first-time ones. And not only did it go “viral” once, but at least twice and a few more mini-spikes to boot. I wrote a small retrospective on the second one here.
This was a classic, classic, example of how straight-up stupid-lucky you can be when you just consistently produce content, even when it’s not even that good. This post was completely “throwaway” and yet it out-performed every single blog post of the year by an jaw-dropping margin.
The internet is whacky, unpredictable, and can sometimes pull in your favor. Your job is to just show up.
Please, please notice the time-stamp on this post. That’s right, August 2011. If it wasn’t for the “Sad Person” post above this post would have been #1, just like it has been for the last 5 years running.
In the industry of blog and content creation we call this “evergreen” content and there’s a reason for that. Because it keeps producing for you, year after year after year after year.
And, if I told you how much money I make from that one post (via affiliate links and a direct link to my indie macOS app, Desk App) it would kind of blow your mind.
I could actually talk much more about this, but, I’ll just let what I’ve written so far sit there for your consideration…
This post is even older than #2. It’s one of the most referenced post of all-time on this blog. It’s made me, essentially, an “expert” when it comes to being a “blogger” or defining the darn word.
Not that I am, but, the internet thinks that I am. Hilarious.
Could I please have a longer title? Also a key driver of conversion for my indie macOS app (go figure). Make that money, yo.
One of the most searched for answers in terms of blog monetization. People want to know and apparently I have a pretty decent answer to this question.
Now, this was during the time that I was personally trying to maximize earnings via the blog directly (i.e. I was trying to be a professional blogger) so I was simply sharing what I felt was appropriate and what I did for my own property at the time.
Do I still agree with this sentiment? Probably not. In fact, I’ve moved entirely away from direct monetization from my blog and it even feels “icky” when I see others try it. I tweeted this yesterday:
Times have changed, but folks are still looking for answers to these common questions. My blog (and that blog post) delivers.
I can understand why this one is popular and continues to be one of the most popular posts of all-time. It’s something that many of who live digitally online would love to figure out.
Kind of surprised by this, but, it is still a popular topic and it was something that I was fascinated with because I tried the role out for a small amount of time at a startup.
It’s worth noting that not only did I get fired from that job (thankfully) but that startup ended up tanking completely, for a number of legit reasons. But, I shared my learnings and it still resonates with other folks. Glad I could help.
Not surprised by this because it was one of the most important queries that I had when I first started building iOS and macOS apps. It still is a topic of huge conversation when I chat with other indie Apple-centric developers.
We all have our independent and corporate theories and apparently the stuff that I continue to throw out there is good enough for a feature (the last 3 weeks I’ve been on the front-page carousel). So grateful, so humbling.
— Khürt Williams (@khurtwilliams) December 30, 2016
One of my personal favorite blog posts of all time. I really enjoyed putting this one together and it’s helped hundreds of thousands of people over the years. So glad that I penned it.
Final Note: This is really striking: Only 1 post was written in 2016 and the rest were as follows:
- 2010: 2 posts
- 2011: 4 posts
- 2012: 1 post
- 2014: 1 post
- 2015: 1 post
- 2016: 1 post
Apparently 2013 was a really crappy year of writing. Oh well.
But aside from that random aside, the reality is that 90% of the top-performing posts in 2016 came from previous years. Again, evergreen content all-the-things.
And, you know, I’d love to just sit on this topic for some time and preach the value of just writing and not quitting but I harp on that so hard I won’t do that again in this post, but, I think you get the point.
Showing up and doing the work and being patient about the long-game is, well, the name of the game. But, if you don’t agree with that principle then I’ve got nothing for you.