Tough Decisions? Don’t Deliberate.

Apparently, according to some research, that the “best” decisions are the ones that are made quickly:

Nordgren says the best—and most consistent—decisions are made very quickly, by tapping into our intuition. We can decide whether a shirt looks great or a neighborhood looks safe in milliseconds.

Essentially, deliberation can have an adverse effect on the outcome:

Nordgren and Dijksterhuis concluded that deliberation disrupts the natural weighting of information. When there is little information to consider, deliberation does not matter. As information becomes more complex, deliberators weigh the information differently from one time to the next, leading to inconsistent decisions.

Fascinating. In a study a year prior, they had similar conclusions as well, although slightly with a slightly different purpose and angle:

Conscious deliberation helped identify good cars when the cars were relatively simple. However, when the cars were more complex, the distracted people made the better choices.

I think that we underestimate our “gut” when it comes to decision making in general and that we allow our anxieties and fears to mess us up. I know that, at least for myself, that the longer I deliberate the more uncertain I become about things.

It’s not that I’m right most of the time either, but, I’m learning to trust my gut even more than ever, especially during times of gross ambiguity.