Occasionally I’ll get an email in my inbox that looks something like the email screenshot above – where my mother is forwarding an email subscription that she has from a blog that I manage to her entire email network.
This is, at the very same time, incredibly embarrassing but also very exciting – she is, and has been, one of my truest fans. Sure, we all know that our parents are, for the most part, our greatest fans and our greatest supporters but it’s neat to see it in action every once in a while.
I started ChurchCrunch (now ChurchM.ag) back on 2008 and she was one of the first subscribers, and definitely the first email-based subscriber (she asked me to add her since she didn’t know how). She wanted to know about what I was doing and what the heck I was writing about. Although she still has a bit of difficulty describing to her friends what “exactly” her oldest son does with himself every single day (“he works on the internet”) she faithfully reads my blog posts, every single day.
And she obviously goes one step further: She shares them with family and friends.
My mom is truly one of my most precious fans. Although she certainly doesn’t purchase any of the products that I or my team build (she would if she knew how) she’s the first one in line.
Who are your greatest fans? Where are they really? Can you classify them, call them out by name?
I was thinking these questions on my way back from a long trip and challenged myself to actually name them. To be honest, it was a difficult activity because I began wondering what it meant by “true fan” – what the real definition of that was.
I’ve read one definition here about 1,000 true fans, but this has to do with products mostly.
I came to the conclusion that one could most certainly classify them very differently, based on certain criteria, but the most true fans are not the ones that will necessarily buy your products or retain your services but that will simply always be there, giving you the benefit of the doubt and believing the very best. They are often times very hard to pinpoint and they aren’t in the spotlight – they are behind the scenes, supporting you in unseen ways.
And there aren’t too many of those.
How would you describe a “true” fan? What do they look like to you? Who are they? Can you list them out? Does it even matter?
(It’s worth noting that Eric Dye, a team member at 8BIT, manages, writes, and curates content for ChurchMag entirely – he’s an incredible talent who has grown the audience every single month. What a guy!)