True Iterative Product Development Is…

Iterative. Really.

I’m tired of people and businesses talking about how they take an iterative approach to their product development when they are doing anything but iterative.

If you’re ashamed of version 1.0 then you’re in the right spot. Stop boring me with excuses like “alpha” and “beta” – everything online is alpha/beta.

Grow a pair and launch. Iterate or die.