3 Ways to Manage Misspellings and Keyword Typos for SEO

Some people really can't spell...!

[This is part of the The Blogger’s Essential Guide to Search Engine Optimization Series.]

No, I’m really sorry, it isn’t TentBloggr (like Flickr) or TentBlogginger (now that’s pretty silly) or TentBloger (what’s a “bloger”?) – it’s TentBlogger!

But here’s the truth: People commonly misspell my domain name in these three ways (and more) as they are looking for specific blog posts and content that my blog can provide. The question, of course, is whether you’re able to convert that traffic into valuable clicks through SERPs and make sure you get found anyways, right?

The question not if they are going to misspell your domain name or create typos for your URL and content keywords (because they are, a lot) but what you’re going to do about it – and here are three ways that are typically leveraged that may prove to be profitable for you:

1. Buy Typo Domains

Hmm.

A common practice among some SEOers is to purchase the misspelled domain names and either simply 301 redirect the traffic to the right domain (or a piece of relevant content – I find this option very attractive) or actually build out unique content specific for that typo.

This can be a cost-effective way of capturing commonly misspelled words for your brand and/or domain and shouldn’t necessarily break the bank as some services can have you register a domain for $5 or less per year.

I personally have not ever spent any capital on misspelled domain names but TentBloggr is becoming so common a keyword that I actually might pull the trigger. Heck, it’s definitely available (you can use these services to find great domain names, by the way).

2. Apply Broken Keywords Internally

The second option is to simply apply some of the broken keywords into specific pieces of relevant content through meta keywords and/or meta descriptions.

This actually is a great practice and is also used by many professional SEOers to move the typos into converting traffic. Here’s a great example: Let’s say someone searches for “tentbloggr wordpress plugins” (which is an actual search that is commonly queried) for some content – I could place the keyword “tentbloggr” into one of my existing posts’ meta description that’s relevant to wordpress plugins (like any of my WordPress plugins announcement posts).

Done and done. I can now strategically direct SERPs to have that post come up high when people search for that particular misspelled combination of keywords. The great thing is that you have the content already and you don’t have to spend any more money on domains.

3. Do Nothing (and Hope for the Best)

Most bl0ggers, by default, fall into this category as they don’t do anything actively to manage misspelled keywords and/or typos for their content.

As you can see above my blog still comes up and so I’m not worried too much about it – unless someone clever purchases some of the misspelled domain names before I do and starts siphoning traffic away from me (don’t get any ideas).

It’s worth noting that some bloggers are so paranoid about the possibility of someone leaching off their misspelled keywords that they’ll spend tons of money on many of the alternative domains – I’m not of this camp at all and I trust that Google and the other major search engines will reward the true content owners and domain holders.

But I’ll admit that you never know until it happens to you, right?

So what about you? What will you do? Do you even know what the commonly misspelled keywords are for your content and/or domain?

(You should probably figure that out first…!)

[This is part of the The Blogger’s Essential Guide to Search Engine Optimization Series.]

%d bloggers like this: