Understanding TikTok

I thought I understood TikTok but then I read Turner’s rundown and I realized that I didn’t — really good read here:

In less than four years, TikTok became the most culturally significant product in the world. It rode the tailwinds of AirPods and memes to reach over 1 billion DAU’s and is now the best way to create and consume video content on mobile. Everyone should be watching to see what they do next.

I’m watching, I’m listening, and I’m taking a ton of notes.