One of my vanity URLs was up for renewal a few months ago and I had to give it some thought as to whether or not I wanted to keep it (and continuing to pay for it).
Vanity URLs, as far as I can tell, have come in and out of vogue over the many years – I read blog posts every few months or so that communicate the gist that vanity URLs are “all the rage” and then a few months later here other folks say that vanity URLs are “no longer necessary” in today’s SEO’d world.
But, both camps miss what I believe to be the most important reason I have one: Memorability.
And, I don’t mean being easy-to-remember for other folks, what I mean specifically is that it’s easy for me to remember.
The reason I keep domains like
http://john.show (and even
http://john.do) is so that I can easily link them up in content pieces that I write or that I have to link around the web.
I mean, especially for
http://john.show, which redirects to this nastiness:
Obviously, I can’t remember that (and no one should), but I can easily remember the former and when I need to add a link to my personal vlog I can do that very quickly:
And since I do a lot of writing (here and there…) this is worth the $39.00 per year for me. And that’s why I continue to pay for it.
As always, most of the digital and technical decisions that I make are, first and foremost, for myself – the singular reason I write is based upon this principle.