I heard an excellent talk on vision recently at the non-profit for which I also work. The speaker was a marketing-executive-turned-pastor here in Atlanta named Jeff Henderson and a few things really stuck out to me.
He started by digging into the idea that casting vision has historically been the responsibility of leadership. Usually, the chief executive. If casting vision was a sport it would be golf, not baseball, he reckoned. Then he propositioned that effective vision casting is actually a team sport. It shouldn’t stop at leadership, and it certainly shouldn’t stop at one person.
Vision, done right, is self perpetuating.
It needs to be discussed and celebrated and talked about week after week and year after year. It needs to be programmed into the forefront of everyone’s mind. It needs to be a significant part of the gauges by which decisions are measured for the organization at all levels.
Vision done wrong looks like this: The vision casters cast a vision to the vision holders one time, on one day, at one meeting. That’s it. Cue the cricket chirps. And so the vision holders follow suit. They hold it. Vision received, Ma’am! When’s lunch? The vision doesn’t move because it doesn’t have a pulse.
Conversely, a well crafted and well delivered vision has legs! The vision holders cannot resist the urge to become vision casters themselves. And so, they do. They hear about it so much that the vision becomes a natural part of their vocabulary. They, in turn, deliver it to new vision holders in their respective spheres of influence. It is communicated and discussed routinely, and the cycle repeats itself again.
It is critical that our vision holders become vision casters. And we know something is wrong when they don’t.
When John started ChurchCrunch, the blog that would eventually grow into the 8BIT Network, he had a vision to resource the Church. This is why our logo consists of depleted and re-charged batteries. John, naturally, casts his vision to our team. We cast it out in our channels, like I am doing here. This is to be expected. But the real win for us is when we hear our guest authors write about it without being prompted. And an even bigger win is when our community, our regular commenters, relay the vision to visiting commenters. That is cause for us to celebrate.
I ask, are you playing golf out there? Is your boss playing golf? It’s a fun sport and I’m not knocking it, but I think we both know your vision deserves something better.