This is a question that I’ve gotten more and more the longer that I do a bit of YouTube myself and I’ve internalized a number of rote answers that do just fine.
But recently I saw this article straight from the horses’ mouth and I thought it would be useful for other folks. Essentially, the 4 main reasons are:
- The Community – They want to be part of something bigger than themselves.
- Inclusion – They want to feel included and accepted.
- For Fun – To escape from their day-to-day, just like when you watch a movie or read a book.
- Self-Improvement – They want to learn new skills and improve their own performance.
Now’s the time to get into video before things really go full-tilt.
Also published on Medium.