YEN Logo Dump

When I first started YEN I engaged a few off-the-shelf generators (“AI”) to build / design a logo and identity, as fast as possible. I wasn’t interested in quality; just more about iterations and sampling and getting some ideas of where to take it.

Here’s a dump of them that I found this weekend as I was cleaning things out:

More than 60 of them!

When we finally landed, we ended up with something like this:

And here are a few iterations and experiments:

And then the final build:

I’d eventually iterated on this, but, this was a fun stroll down memory lane.

Everything changes, doesn’t it?